Brand Consultant, Web Designer, Social Media Strategist (Ongoing)
I helped bring Alchemical Metalworks to life by building the full brand identity, designing the Shopify website, and creating a social strategy focused on storytelling and emotional connection. I continue to support the brand monthly with content creation, marketing campaigns, and email design.

What I Did

• Developed the full brand identity, including visual direction, voice, and messaging

• Designed and launched a Shopify website that reflects the meaning and magic behind each piece

• Built a consistent content strategy for Instagram, Threads, and email marketing

• Created product descriptions, landing pages, and newsletters that balance SEO with emotion

• Continue to manage content strategy, website updates, and social campaigns monthly

• The brand voice for Alchemical Metalworks is empowering, grounded, and poetic. It speaks directly to those who feel drawn to symbolism, bold design, and transformation. The tone is confident yet warm — a mix of mysticism and clarity — always aiming to inspire curiosity and connection. Messaging centers around themes of growth, protection, self-expression, and the sacred act of wearing something meaningful.

  Visually, the brand blends earthy textures with moody elegance. Black and white are the foundation, accented by metallic tones and natural light. We lean into contrast — soft textures with raw metals, clean typography with hand-carved details. The overall look is minimal but intentional, letting the jewelry speak while framing it in a world that feels timeless, powerful, and a little bit magical.

Challenges

• Creating a distinct identity in a saturated handmade jewelry market

• Balancing bold design with approachability, so customers feel confident and welcomed

• Crafting consistent content that educates, connects, and converts while staying visually aligned

Solutions

• Built a brand rooted in meaning — using symbols, runes, and storytelling to differentiate

• Designed a user-friendly Shopify site that centers the customer experience while preserving mystery

• Created templates and workflows that make ongoing social content feel seamless and strategic

Results

Alchemical Metalworks now has a strong, recognizable identity — both online and in-person. Customers are drawn in by the emotional resonance of the pieces and the clarity of the story behind them. Monthly content consistently leads to increased engagement, returning buyers, and a growing audience who feel deeply connected to the brand’s message and mission.