Brand Designer, Web Designer, Content Strategist (Ongoing)
I partnered with the founder to create the full brand foundation — including a complete website build, visual identity, and ongoing content strategy. Together, we continue to refine the brand across platforms with clear, heartfelt messaging and intentional design.

What I Did

• Created the full brand identity including logo, font system, and brand voice

• Designed and launched a Shopify website focused on storytelling and ease of use

• Developed a social media strategy focused on education, storytelling, and trust

• Designed branded graphics and content templates for product launches

• Continue to provide monthly design and content support as the brand grows

• The Mirth and Milk brand voice is rooted in warmth, clarity, and care. It’s not about overcomplicating skincare it’s about making it feel like home. The language is gentle, encouraging, and grounded in real experience, echoing the brand’s connection to farm life and its love for handmade craftsmanship. Every line of copy is written to feel inviting and honest, highlighting small-batch quality, the power of simple ingredients, and the joy that comes from caring for yourself with intention.

  Visually, the brand leans into soft neutrals, warm earth tones, and calm minimalism. We used creamy beige backgrounds, natural textures, and clean serif typography to mirror the simplicity and purity of the ingredients especially the star: fresh goat milk. Every element, from photography to layout, is designed to reflect a sense of calm, freshness, and handmade charm. The design captures what Mirth and Milk stands for skincare that feels nourishing, trustworthy, and made with love.

Challenges

• Clarifying the brand story while keeping it grounded in farm life and skincare benefits

• Standing out in a saturated natural skincare space without sounding overly trendy or clinical

• Creating a cohesive content flow across web, social, and email without overwhelming the founder

Solutions

• We rooted all messaging in the brand’s real story why it was created, what makes it different, and who it’s for

• Focused on clarity, warmth, and trust in every touchpoint

• Designed flexible templates and storytelling prompts the founder can reuse across platforms

Results

Mirth and Milk launched with a strong visual identity and a website that reflects the heart of the brand. Customers immediately resonated with the sincerity and simplicity behind the story. Ongoing content continues to build a loyal audience, and the brand is set up to expand into wholesale, markets, and seasonal collections.