Brand + Content Consultant, Web Support (Ongoing)
I provide ongoing creative support for Fireside Tattoo Network, including website restructuring, brand clarity, weekly newsletters, and evergreen social content. My work focuses on refining their voice, simplifying the user experience, and creating content that resonates with both new and seasoned artists.

What I Did

• Redesigned parts of the Fireside website to improve clarity and navigation

• Helped unify the brand voice across social media, website, and email

• Write and design weekly newsletters that spotlight new episodes, shop updates, and community resources

• Manage and schedule evergreen social content to maintain engagement and visibility

• Create branded templates and update visuals to reflect a more consistent identity

• Offer monthly strategy support to keep messaging aligned and goals clear

• Fireside’s voice is experienced, straightforward, and artist-first. It speaks with clarity and confidence, drawing from years of industry insight without feeling rigid or overly formal. The tone is conversational, mentor-like, and built to inspire tattooers at any stage of their journey whether they’re just starting or refining their technique. I helped shape that voice across platforms by focusing on clarity, consistency, and tone that honors the artistry and realness of the tattoo community.

  Visually, Fireside leans into bold contrast, dark backgrounds, and clean layouts that reflect the tactile world of tattooing. We used striking typography, direct calls-to-action, and curated visuals to support their message: this isn’t just a content platform it’s a resource, a club, and a community. The design style balances grit with polish letting the work and the artists take center stage while making navigation easy and the experience welcoming.

Challenges

• Outdated content structure made it hard to find current offerings

• Inconsistent messaging diluted the value of new courses and conversations

• No regular content flow to keep the audience engaged or informed

Solutions

• Redesigned and updated key pages to make navigation easier and more intuitive

• Created a weekly newsletter system that highlights key content without overwhelming the reader

• Developed an evergreen content strategy to maintain visibility between launches

• Introduced branded design elements that created cohesion across platforms

Results

Fireside Tattoo Network now has a more cohesive and functional presence across web, email, and social platforms. The brand feels clearer, the content is more consistent, and the community stays engaged through steady, intentional updates that reflect their values.